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Apple, Mac and Ultra

Apple plans a 'high-end' Ultra line, including iPhone Fold, report says

All three products are expected to carry a premium price, even for their base models. For example, Apple's forthcoming foldable smartphone, the iPhone Fold, which Gurman says could carry the "Ultra" name, is expected to launch at a starting price of around $2,000.

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Apple Gave Us the Neo, Now It Might Be Planning a High-End MacBook Ultra

Apple’s Next Big Laptop? A ‘MacBook Ultra’ May Arrive Sooner Than Expected

4hon MSN

Apple Is Preparing A Wave Of 'Ultra' Products To Launch In 2026

Apple is looking to push even further into premium pricing with a new range of Ultra products expected to launch in the coming months.

5don MSN

Everything Apple just announced: iPhone 17e, MacBook Neo, Studio Displays

Apple dropped a ton of new hardware this week. Here's a breakdown.

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What to Expect from Apple’s March 2026 Event: Budget MacBook, iPhone 17e, New iPads and More

Apple is set to announce the iPhone 17e, budget MacBook, new iPads and improved MacBook Air in its "Big Week" event in March.

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iPhone 17e And New MacBook Release Date Latest: The Full Timeline For Apple’s Special Event

Apple has a “special experience” booked in for Wednesday, March 4. But what will be announced, and will some of it be ...

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Everything Apple announced this week: MacBook Neo, iPhone 17e and more

The company also revealed an M4 iPad Air, M5 Pro- and Max-powered MacBook Pro models and a Studio Display XDR.

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