In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks' tried and true Pumpkin Spice Latte and other autumn inspired treats will be available starting Tuesday, Aug. 26.

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

CEO Brian Niccol has said the chain’s menu innovation will focus on “the function-forward modern offerings that customers ...

Starbucks will give salaried workers only a tiny pay increase. Add that to the long list of mistakes made by CEO Brian Niccol ...

While Narasimhan identified the issue of off-putting wait times, it’s on Niccol’s watch that Starbucks is redressing the ...

Starbucks announced it will close an entire line of stores in 2026, amounting to nearly 90 locations. See which ones in PA ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

CEO Brian Niccol took over from Laxman Narasimhan on Sept. 9 at a time when the coffee chain is tackling weak demand in the United States and China. AP ...

It’s a Lesson in Emotional Intelligence It wasn’t just what Brian Niccol said that convinced the Starbucks board to make him the company’s next CEO. It’s that he had the actions to back it up.