Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Restaurant chain Cracker Barrel, known for its cozy décor and Southern-style breakfasts, is facing a backlash against the ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and ...

Cracker Barrel stock plunged almost 15% on Thursday after the company released a new logo that removes its long-time image of a man leaning against a barrel.

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

Cracker Barrel has unveiled a new logo, but the rebrand is not sitting well with many of its customers. CNN’s Laura Coates ...

Shares of Cracker Barrel Old Country Store declined amid online backlash to its recent logo redesign. The stock fell 11% to $52.25 Thursday, on track for its largest percent decrease since April.

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All ...