Cracker Barrel unveils new logo
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Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash
Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding efforts, which include logo and menu changes.
Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.
Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.
Cracker Barrel ($CBRL) stock plummets after its rebrand sparks backlash. S3 Partners data reveals short sellers saw the sell-off coming.
Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.