Google has named Golden State Warriors guard Steph Curry the company's performance adviser for Google Health and Fitbit wearable technology products.

The NBA superstar will work with Google Health, Pixel, and Cloud to shape the future of AI-powered wellness tools and bring his performance philosophy to athletes and everyday users alike.

G oogle has brought NBA star Stephen Curry on board to help shape the company’s hardware, features, and AI services. The long-term partnership was announced today at the Made by Google event, with Curry joining the company as a “performance advisor” for Google’s Health, Pixel, and Cloud products, leaning into his athletic experience and expertise.

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

Curry and his team will work with Google’s health experts to test the company’s personal health coach and collaborate with AI engineers to fine-tune products, train algorithms and design future product experiences.

Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.