BTS member Jin is back with a new campaign for lifestyle brand Alo Yoga in his role as the company’s global ambassador.

The 32-year-old K-Pop star shares his commitment to 'self-care, community and authenticity' as the global ambassador for Alo ...

The BTS member and Alo global ambassador reflects on his commitment to mindfulness, balance and self care and opened up about ...

According to Park Hae-young of Apparel News, the flagship store aims to go beyond traditional retail by creating an experiential space centered on luxury and wellness. Designed to reflect an ...

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

As the eldest in the seven-piece K-pop supergroup, Jin was the first group member of BTS to return to the public eye in June 2024 following the completion of his 18-month mandatory military service.

In the campaign, Jin shows off Alo’s comfortable athleisure basics in neutral colors, including a black logo t-shirt and cap, black cargo pants, and a white long-sleeve t-shirt, as well as Alo ...

I should love myself.” “Jin’s authenticity resonates deeply with our community,” Alo Yoga’s EVP of Creative and Marketing Summer Nacewicz said in a statement. “This campaign is a ...