Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

The Georgia Bulldogs are already making changes as they have launched a brand new partnership with Learfield. Learfield will ...

Georgia athletics and Learfield have launched a new Name, Image and Likeness (NIL) partnership, the university announced ...

Georgia is ending its collective, but the Bulldogs are partnering with an outside organization to form a new outlet that will focus on name, image and likeness deals for football and other players.

With revenue sharing now in effect, UGA and other schools face roster limits, legal risks and new NIL strategies under the NCAA’s new model.

AMES — Cyclone Sports Properties, in partnership with Iowa State Athletics and Learfield Impact, has announced the ...

Brandon Lee and Barry Odom go back a few years. Their connection at Mizzou forged a career path that led Lee to serve in Odom ...

The Post-Dispatch compiled Mizzou's NIL spending on athletes through a series of invoices sent to the athletics department.

UM baseball coach Tracy Smith hired a marketing agency to produce TikToks for his personal account. He says it's part of a ...