The narrative has evolved. Instead of seeing AI as competition, businesses are acknowledging the potential for AI-human ...

This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

Artificial Intelligence (AI) is transforming the landscape of digital marketing, enabling businesses to optimize strategies ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

Global industry analyst Josh Bersin says we should be worrying about other things before we get to artificial intelligence ...

Generative AI has made marketing easier than ever before. As a marketer, you don’t have to spend hours creating content, ...

It’s 2025 and Machine Learning is in full swing and the hot topic at every marketing conference across the globe. The rise of AI-powered martech (marketing technology) promises to make advertising ...

In my article 2025 AI Predictions for Small Businesses, we discussed how artificial intelligence (AI) is no longer just for ...

AI has grown from being a facilitator to becoming a strategic differentiator that can revolutionize the way businesses engage with their target market.

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.

The paper concludes that "organizations must recognize their accountability for the actions of AI-powered virtual influencers ...