The "30 Rocks" activation, launching Thursday, Oct. 16 through Tuesday, Oct. 21, will feature a custom LED basketball ...

After a 23-year hiatus, the NBA is back on NBC, where Michael Jordan made it Must-See TV --an era the network is trying to ...

But from the moment media members arrived at NBC’s NBA media day on Monday in Stamford, Conn., Roundball Rock was essentially ...

Mannix, who will continue in his full-time role as a senior writer for Sports Illustrated, said the new gig came about in ...

Kravitz’s anthem will debut in full ahead of the Sunday Night Basketball doubleheader premiere on Sunday, February 1, 2026, ...

Some storylines may not involve celebrating the game, or celebrating OKC and what they did last season. Some might involve me ...