NEW YORK, US / LONDON, UK: When Ralph Lauren celebrated its '10 Years of Digital' anniversary with an extravagant 4D projection in New York and London in December, it was more a media event than a ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 23 min 25 sec ago By Garett Sloane - 28 min 32 sec ago By Phoebe Bain - 3 hours 17 min ago By Erika Berlin - 3 hours 19 min ago By ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

David Guetta is to be accompanied by a unique 4D projection for his performance on The Graham Norton Show this evening. As part of the finale of the BBC One series, creative production agency Drive ...

In terms of dimension, the 3D projection segment held the largest revenue share in 2021 and is projected to retain its dominance over the forecast period. The growth of the segment is attributed to ...

In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...