At Facebook’s AR/VR-focused event Connect, the company announced a new app focused on bringing more creators into the world of building for augmented reality. Image Credits: Facebook The upcoming iOS ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses. These new ...

Join us as a group of English speakers tries the viral Korean app SNOW for the first time! Watch their hilarious reactions as ...

Google is pushing a new update to its Google Arts & Culture app, adding a very trendy feature – AR selfie filters. Called “Art Filter,” the new AR filters are themed to famous art pieces including ...

Shader aims to challenge industry heavyweights like Snap’s AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation tool that generates custom effects, 2D masks and ...

WhatsApp is working on a new set of filters and call effects using AR. A low-light and new touch-up mode should offer extra flexibility. Lists will let you organize contacts and groups for quick ...

Excitement builds as Top 5 AR trends hit 2025 with real momentum. The timing matters because big platform moves announced at ...

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Face filters on Instagram and Snapchat are far and away the most mainstream use of what we call augmented reality. We've already spent years contorting our faces, surrounding them with butterflies or ...

AR effects are on the rise on Snapchat, TikTok, and Instagram, appearing across billions of videos. Artists, labels, and music marketers are finding new ways to promote tracks via these AR filters. AR ...

Maxim Kuzlin lost part-time work as a design photographer around the beginning of the Covid-19 pandemic. Originally from Russia and now living in Paris, the 28-year-old with time on his hands stumbled ...