There are millions of YouTube channels with people crinkling bubble wrap or whispering about folding laundry. Our guest talks about why autonomous sensory meridian response (ASMR) makes her, and many ...

Research science isn’t really sure about the root cause of ASMR, or what’s happening in the brain that causes some people to feel the buzz but not others. But there’s preliminary research being done ...

ASMR—Autonomous Sensory Meridian Response—is a strange, soothing sensation triggered by sounds like whispering, tapping, or soft crinkling. Some describe it as a “braingasm,” a wave of tingles that ...

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...

Eight years ago, 39-year-old Emma Smith suffered a car accident that would change her life — not so much the accident itself, but what happened afterward. Temporarily confined to a wheelchair, Smith ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. What’s the weirdest thing you learned this week? Well, whatever it ...

WHITE BEAR LAKE, Minn. — When it's quiet enough to hear a pin drop, that's Brooke Schueneman's cue to start recording. "Welcome back to my channel," Schueneman whispers into her microphone. She then ...

Have you ever stumbled upon an hourlong online video of someone folding napkins? Or maybe crinkling paper, sorting a thimble collection or pretending to give the viewer an ear exam? They’re called ...

ASMR videos give those watching a real and measurable elevation in mood. But what exactly is ASMR and what does it do to our brain? In this week’s Science with Sam we look at the science of ASMR. 25 ...

Josh Dorsheimer often turned on some background noise to fall asleep. Something familiar usually worked — a television tuned to interviews, or Bob Ross’s gentle art-instruction lessons quietly ...