Add Yahoo as a preferred source to see more of our stories on Google. Adidas Originals will officially enter the metaverse with the release of its first NFT (Non-Fungible Token) collection on Friday, ...

Adidas is bringing its Ozworld sneakers to the metaverse thanks to a “landmark partnership” with the avatar creation platform Ready Player Me. The digital experience will use a custom personality quiz ...

Adidas Originals is launching what it says is the world's first personality-based AI-generated avatar creation platform with Ready Player Me, according to an announcement shared with Marketing Dive.

The Bored Ape will now be decked out in stripes, as Adidas partners with the hottest NFT project of the moment for its first foray into the metaverse. On Friday, December 17, Adidas will release its ...

Adidas is entering the metaverse. The sportswear brand has joined forces with the non-fungible-token (NFT) brand Bored Ape Yacht Club, NFT comic series Punks Comic, and cryptocurrency investor Gmoney ...

Are you a print subscriber? Activate your account. 1 hour 41 min ago By Blaine Britten - 3 hours 44 min ago By Gillian Follett - 4 hours 36 min ago By Tim Nudd - 5 hours 35 min ago By Ad Age Studio 30 ...

Adidas has arrived in the metaverse, strutting into the digital frontier in the form of a Bored Ape avatar clad in banana yellow Firebird tracksuit, a matching bucket hat, and a set of heart-shaped ...

In the latest example of a consumer brand embracing the metaverse, Adidas Originals builds on the previously introduced futuristic ethos for its Ozworld collection with a new digital experience that ...