Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany ...

Sept 3 (Reuters) - Snap (SNAP.N), opens new tab will concentrate on expanding and diversifying its underperforming advertising business with a focus on augmented reality, CEO Evan Spiegel informed ...

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with ...

Virtual reality is the next frontier for … advertising. Outlyer Technologies is announcing its Advrtas platform today, which enables the creation of interactive ads in virtual reality. The ad ...

Advertisers tend to feel out of touch with gamers. But they also want to be part of online gaming communities that attract millions of players from around the world. So brands increasingly rely on ...

NEW YORK--(BUSINESS WIRE)--Digital creative automation trailblazer ResponsiveAds teams up with AR specialist DeepAR to debut Face AR and Body AR Virtual Try On (VTO) templates in the ResponsiveAds' ...