The former CMO of Netflix and Uber is here to shine a spotlight on creative brand strategy with NBC’s new reality show 'On Brand with Jimmy Fallon.' ...

(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with ...