A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks ...

Apple blew up the advertising market in 2020 when it gave tracking an opt-in feature on iOS. Since then, Google—the world's biggest advertiser—has been slow to roll out its solution for Android and ...

Overture Services has unveiled new software that's designed to be a marketer's clearinghouse for tracking the effectiveness of online advertising. The Yahoo-owned commercial search provider on ...

Apple could be creating an operating system supported by advertisements, allowing users to obtain the software at a reduced price, or for free, in exchange for being required to view ads. The patent ...