I was watching an episode of Shark Tank that Lori Greiner (known as the "Queen of QVC" and “Shark with a Heart”) appeared on, and she was lamenting an inventor’s poor business strategy. The inventor ...

The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

Linking is one of the simplest yet most effective Internet marketing devices there is and the foundation for affiliate marketing efforts by the likes of Amazon.com and e-bay. Linking is like embedded ...

In the classic business book, “In Search of Excellence” authors Peters and Waterman urge us to focus on the customer and also to focus on what we know as a company (stick to the knitting). They assert ...

When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

A company-wide marketing fund means you won’t have complete autonomy over how your businesses is advertised and what exactly happens to that large fund to which you have to contribute. You will be ...