The marketing of perfume involves more than just selling an aroma. As perfume maker Serge Lutens once said, "It is potentially a carrier for the imagination. Perfume is thick; it is poison and pure ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

A celebrity-starred perfume ad for a major brand is seeking musicians, dancers, and more for its upcoming shoot. Plus, a short film, a dash cam product ad, and a long-term financial institution ...

Megan Thee Stallion is the face of Revlon’s new Reign On perfume. The “Savage” hitmaker is a spokesperson for the cosmetics brand and stars in the ad for their latest scent, which she has described as ...

If you’re a female entrepreneur or successful businesswoman, how would you like your accomplishments to be celebrated? Chances are, whatever your answer, it wouldn’t be: with a special perfume for you ...