Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their messages: 1. Creative brilliance.

While business owners are generally out to make a profit, many also would like to make the world a better place. The tools and techniques of marketing, used correctly, have a strong influence on ...

Launching a business is difficult. It's always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that's been woven. Without it, gaining ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

In the last several years, we’ve heard a refrain among business development teams at clean economy companies: It’s harder to get customer prospects to engage. Getting your emails and phone calls ...

Jeff Bezos built the most valuable company in the world in part by "focusing on the things that don't change." You can’t predict the future. However, if we’ve learned anything over the last few years, ...

Are you a print subscriber? Activate your account. 8 min 12 sec ago By Adrianne Pasquarelli - 4 hours 38 min ago By Grace Dunlavy - 5 hours 8 min ago By Gillian Follett - 5 hours 38 min ago By Asa ...

Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...