NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The ...

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...