Successfully convincing people to buy products through the cunning use of advertising may seem like a lot of hocus pocus, but there's actually some psychological science behind this persuasive art ...
Ever since the introduction of the AIDA model in the late 1800s, marketers have been focused on growing a traditional marketing funnel. For over 100 years, the AIDA model was considered a marketing ...
Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the ...
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