The rise of the creator CMO—how more marketers are building influencer-level followings

Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as ...
CMS Wire

Why Generation Alpha Will Ghost Your Brand

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...
Marketing Dive

Report: Gen Alpha’s tech sophistication will challenge brand strategies

A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at the same age, a quality that will challenge conventional marketing strategies, according to a ...
Food

Letter from the editor: Marketing to Gen Z and Alpha

As digital natives, Gen Z consumers are easily influenced by social media and often take a tech-savvy approach to discovering and buying from stores and brands that match their value and offer savings ...
Ad Age

What Gen Alpha thinks about sustainability, beauty and auto buying

Cinematic spots, made with agency Isle of Any, show everyday uses of the AI assistant helping people “learn, create and grow.” Experts have often said that Gen Alpha is not a mini version of Gen Z; ...
Inc

3 Things Brands Should Consider When Marketing to Gen-Alpha

(L to R) Fast Company’s Rebecca Barker, Starface founder Brian Bordainick, Gamefam founder Joe Ferencz, and DKC COO Matthew Traub at Fast Company’s Innovation Festival in New York City.. Photo: Sydney ...
inc42

Alpha Marketing Solutions - Company Profile & Overview

Founded in 2021, Alpha Marketing Solutions operates in Enterprise Services offering comprehensive market research and digital marketing solutions tailored for ...