Amazon bets on celebrities and humor to promote Alexa+.

Amazon shares sunk more than 7% in after-hours trading on Thursday despite the tech and e-commerce giant reporting a 14% increase in revenue in its fourth quarter. Advertising services revenue, which includes sales to sellers,

Amazon is quietly building itself into an advertising powerhouse. The FactSet consensus calls for $21.2 billion in advertising revenue in the fourth quarter, up 22.4% from a year before. That would mark a slowdown from the 23.

Amazon’s shopping cart spilled over in the fourth quarter of 2025: The ecommerce behemoth raked in a record $213.4 billion in revenue that beat Wall Street expectations. The company’s shares fell in after-hours trading Thursday after Amazon said it expected $200 billion in capital spending for 2026 as it races to compete in the AI

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex Weprin Senior Editor This week the Consumer Electronics ...

AWS growth, AI investment, ads expansion and retail margin gains. Click for this AMZN stock update and earnings preview.