Smart businesses know that mobile apps aren’t just another service channel—they’re an invaluable source of information on customer experience. By tracking mobile app data, design teams can spot ...
In-app surveys capture real-time feedback, eliminating email-based recall bias.Automated triggers target natural pauses, preventing user survey fatigue.NPS and ...
Hartford Conn.-based Aetna added behavior-based security measures to its customer-facing Aetna Mobile app, The Wall Street Journal reports. The app will continuously monitor user behavior, such as a ...
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