The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new rebranding campaign, as part of an effort to turn around the service's most dismal recruiting environment in decades. The ...

A soldier with Task Force Northstar helps set up the forward operating site for Beyond the Horizon 2015. (Staff Sgt. Cliff Coy/Army) The Army is planning to launch a new marketing campaign next year ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

A soldier with Task Force Northstar helps set up the forward operating site for Beyond the Horizon 2015. (Staff Sgt. Cliff Coy/Army) The year 2023 might feel a little like 1983 for the soldiers and ...

After 20 years, the Army is dropping its famous recruiting slogan, "Be all you can be." Its new slogan, "An Army of one" is an odd contradiction in terms, and it may be too mystifying to make anyone ...

The Army, which fell 25 percent short of its target of 60,000 new recruits last year, has rolled out a fresh marketing campaign. And while most of it is new, one part may sound familiar. The tagline ...

IZMIR, Turkiye -- The Army slogan, Be All You Can Be, inspired a generation of young Americans from 1980 until 2001 to courageously reach for their fullest potential. For Lt. Col. Alberto Baez being ...

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED. LINDA STOUFFER, CNN ANCHOR: There's a new slogan for the U.S. Army's recruiting efforts. Forget "Be All You Can Be ...

FORT STEWART, Ga. (AP) — Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army's top general had a young soldier dial up his father for a cellphone conversation in which he praised the ...