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If you're new to flower arranging or just want to make life easier, then following this classic design rule can ensure your ...

Supermarket roses have a bad reputation. They're cheesy, dramatic, and uptight—not exactly the kind of flower that looks fluttery and romantic in a tabletop arrangement. But a newfound technique ...

1. Acquire your blooms. Look for in-season flowers and greens, making sure that the stems are left long for maximum design versatility. You’ll need showstopper blooms (we used Juliet garden roses); ...

THE first time I bought flowers for myself was about five years ago at the Greenmarket in Union Square, in the midst of the hottest, dullest days of summer. Feeling very alone that afternoon for a ...

When people come into my London shop Scarlet & Violet for the first time, they're often nervous. It's as if they're worried that, as a florist, I speak a different language. You wouldn't think flowers ...