In India, the largest entry barrier for a new entrant in the furniture glue category is Fevicol. The brand is so dominant the category is referred to as ‘the Fevicol category’. As a challenger, Asian ...
Asian Paints for its Adhesives range of products has launched an all new digital film titled ‘Screaming Furniture’. Conceptualised by McCann India, the film features Nawazuddin Siddiqui. Illustrating ...
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