Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where youre already looking. In this video, Nik Miles explores BMWs Augmented ...

Banking is a sector that has never fallen behind in adapting the transformative technologies, and augmented reality is thus quickly becoming the new game-changer. As customers increasingly demand ...

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Augmented Reality has been around for many years. The game-changing technology that overlays digital information onto the real world while creating a unique and interactive experience is increasingly ...

With the Firehouse Hotel around the corner and the Bears joining the comp in 2027, Nine argues where else would you rather be.