Finding the right bra for your body is arguably the biggest sartorial sizing challenge. The ideal solution is to get professionally measured by a bra fitting expert at a lingerie shop or department ...

But wearing a bra that truly fits is possibly the most important factor of all, as it helps improve your posture, prevent neck and back pain, minimize sagging — plus it improves the way you look in ...

While plus-size bras are becoming increasingly produced by retailers, the available cup sizes often go up as band sizes do, and as a result, it can difficult to find bigger bands for smaller busts — ...

Women with fuller busts are all too familiar with the experience of not being able to find a bra that fits or supports them ...

As any number of women's magazines will tell you, 80% of women are wearing the wrong bra size. That's probably because bra shopping is hell on earth and basically impossible unless you invite a total ...

Just like people, boobs come in all shapes and sizes. With cup sizes ranging from AA to K and above, no two pairs are the same. But a recent study has revealed the happiest size is a C-cup. More women ...

Over the last 30 years, the average bra size has expanded from a 34B to a 34E, according to a new study from bra retailer Intimacy. Besides possibly obvious reasons, such as plastic surgery or weight ...

Finding the right bra, no matter your size, is a journey. But when you add the extra hurdle of having a smaller chest, it can be not only difficult but embarrassing and even humiliating at times.

Understanding how to size a sports bra relies on more than just guessing off of what you regularly wear. This process requires a more accurate measurement of band and bust, and consideration of your ...

Related story It’s Official: New Sperry x Aritzia Colorways Are Coming & Here’s What You Need to Know to Get Them First But wearing a bra that truly fits is possibly the most important factor of all, ...