Low response rates, unattributed feedback and less than useful reports make B2B customer satisfaction surveys a difficult proposition when, in reality, they should be a goldmine for your company. This ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

The better you plan your B2B customer satisfaction survey, the more you'll get out of it. Done properly, the survey should be a significant source of additional revenue rather than ... How does the ...

Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more than just speed bumps in the process. With 97% of decision-makers expecting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business to business (B2B) customer journey is far from linear and straightforward. On ...

This white paper describes how B2B organizations can use B2B online commerce to lower costs, retain customers, grow the business, and reduce complexity for customers-all essential activities for ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...

ANN ARBOR, Mich., June 13, 2013 /PRNewswire/ — Today, ForeSee released its annual Business-to-Business (B2B) Benchmark that reports on customer satisfaction trends and allows B2B companies… ...

A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a growth driver.