Customer service usually brings to mind the interaction between companies and individual consumers. But the B2B market still works with a customer base that requires attention and issue resolution — ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Customer experience is a major focus of the B2C world, but it’s ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

Today’s B2B sellers face an unprecedented challenge when it comes to customer retention. Accenture Interactive’s Service is the New Sales study of more than 700 B2B buyers revealed that 80% of ...

Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. My formula for creating a great business-to-business (B2B) ...

Internal customer support platforms are moving from platforms like email ticketing systems and chat to channels like Slack, Microsoft Teams, and even Discord. But with Slack, for instance, able to ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

Now, more than ever before, customer service is vital to business well-being. Word of mouth, always the most powerful endorsement a brand could get,… Now, more than ever before, customer service is ...

B2B customer experience has been playing catch up to B2C CX for years. So what separates the laggards from the leaders? Business to business (B2B) customer experience has long lagged behind business ...

Loyal customers can account for up to 84% of total site visits and spend 10 times more with your business than new ones. What's more, acquiring new customers can cost up to five times more than ...

GREENVILLE, SOUTH CAROLINA / ACCESS Newswire / September 25, 2025 / Cameron Ashley Building Products (Cameron Ashley), a ...