B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker. B2B platforms, on the other hand, focus more on ...

Marketing automation offers B2B companies a single solution for managing a variety of tasks, including their email marketing, campaign development, landing page creation, as well as the capturing, ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Black & White Zebra (BWZ), a leading media tech company, has announced the rebranding of its B2B SaaS sales and marketing platform, formerly known as ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

Octane11 has announced its integration with LinkedIn’s newly launched Company Intelligence API, offering B2B marketers ...

Ionic and Labs bring verified buyer intelligence, streamlined orchestration, and expert support together through Central from ...

Independent research firm reports that 6sense is a Leader that “differentiates on advanced analytics, deep insights, and robust engagement” for modern B2B marketing teams. SAN FRANCISCO--(BUSINESS ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of ...