Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. The report was based on data from a survey conducted between April and ...

I came into this role with a plan in place and I think that’s essential for CMO-level marketers. You have to do the homework. When Unisys approached me, I fell in love with the business, and from that ...

Creating and publishing high-quality content is an impactful marketing tactic for businesses in all industries, especially business-to-business companies. However, with a surge of competition for ...

Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this is by including B2B customers into your target audience. This is something that many small ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Disclaimer: The following press release comes to you under an arrangement with PRNewswire. takes no editorial responsibility for the same.) Event will be held for two weeks (Nov. 16-29, 2020) SEOUL, ...

Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this is by including B2B customers into your target audience. This is something that many small ...