That is the key takeaway from the second part of 10Fold’s recently released AI-First, Buyer-Ready: Inside the New Era of B2B ...

Most B2B marketers have embraced B2B social media in one form or another. However, many are not sure about the best ways to use this continually evolving form of communication. When putting together a ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...

Forrester principal analyst Daryl Wright tells The Drum how CMOs are responding to the B2B buying journey being upended.

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with ...

In today’s hyper-competitive business landscape, B2B companies can no longer afford to treat digital channels as optional extras. Smart leadership demands that digital strategy be at the core of ...

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping ...

In part one of this series, I briefly discussed how B2B startups can use social media to create positive business outcomes by driving revenue. In this follow-up, let’s discuss using your socials to ...