The Business Journals

Barbie Radio: DJ Barbie takes to the airwaves for Mattel

Mattel, Warner Music teamed with iHeartMedia for Barbie Radio. Mattel Inc. and Warner Music Group are partnering with iHeartMedia to launch Barbie Radio, a 24-hour digital only station that stars ...
World Screen

Mattel Scores New Partners for Barbie

Mattel has partnered with iHeartMedia for the exclusive Barbie Radio channel and with L’Oréal Professionnel Paris for a limited-edition Barbie hair tool. Mattel and Warner Music Group’s Arts Music ...
Nasdaq

Mattel and Warner Music Group’s Arts Music Division Partner With iHeartMedia to Bring Barbie to the Airwaves

The 24-Hour Digital Radio Station Features Barbie as a DJ, Playing Songs from Her Extensive Music Catalog and Sharing Inspirational Commentary Barbie Radio, the first branded radio channel from Mattel ...
The Business Journals

Barbie Radio: DJ Barbie takes to the airwaves for Mattel

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Mattel, Warner Music teamed with iHeartMedia for Barbie ...