In a new paper published in the Proceedings of the National Academy of Sciences, a team of 41 authors from around the globe argue that virtual reality has the potential to do the same for behavioral ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Even in teams stacked with stars, it’s often the glue players, the ones who make everyone else better, who determine success. What’s the science behind a Super Bowl win? A sports psychologist explains ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that total, universities spent $3.91 billion on social science research (anthropology, economics, political science ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Results from a massive research project investigating whether previously reported scientific ...

This activity was supported by contracts between the National Academy of Sciences and the Office of the Director of National Intelligence, Contract No. 2014-14041100003-009. Support for the work of ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

A new global study underscores the crucial role of behavioral sciences in formulating policy decisions, while also asserting the need for clear standards for what evidence gets used in policy ...