This versatile shade looks good in any room. Behr's 2026 Color of the Year is here! Hidden Gem is a smoky shade of jade that feels rich and surprisingly versatile. “Now more than ever, there’s a ...

From increased curb appeal to protection from pests, there are several good reasons to paint your home's exterior. Using the right exterior paint colors on your siding, trim, or even just your front ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr’s 2024 Color of the Year selection, the leading paint company has decided to go ...

Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

The Company's First-To-Market Innovation Combines High Performance and Durability with Environmental Benefits SANTA ANA, Calif., Nov. 3, 2025 /PRNewswire/ -- Today, Behr Paint Company announced the ...

Partnership will redefine the consumer journey on Behr.com by creating a seamless, intelligent digital experience for both DIYers and professionals. NEW YORK--(BUSINESS WIRE)--Behr Paint Company, one ...

The AI-powered paint color selection tool was named a winner at the 2025 BIG Award for BusinessAtlanta, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Further, a leading data, cloud, and AI company focused ...

ABKCO Records, which owns the rights to the master recordings of the Rolling Stones up to 1970, has sued Behr Paint, alleging copyright infringement over the use of the group’s 1966 song “Paint It, ...