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Benefit Cosmetics’ Financial District office is as pink, pretty and playful as the company’s products. When you step off the elevator on the 20th floor, you see dolled up mannequins and pink wallpaper ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Inclusion of Benefit’s Brow Try-On AR solution into its flagship WeChat mini program creates an immersive and realistic experience for online beauty consumers NEW YORK--(BUSINESS WIRE)--Perfect Corp., ...

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The 20-year-old model from Northern Ireland is breaking down barriers in the beauty industry Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Benefit Cosmetics, known for its bestselling ...

If you want curled, super-lifted lashes, use this curved mascara wand with the tip of the curve pointing downward and wiggle the wand back and forth as you move up your lashes. What's so great about ...

It's a little unnerving to sit down with the polished, glamorous Ford sisters, who founded Benefit cosmetics in San Francisco 35 years ago, expecting them to discuss the company's steady growth in the ...

Benefit Cosmetics is known for having had some pretty jarring ad campaigns in the past, but the brand’s recent advertising material, as spotted by customers in U.K.-based department store Debenhams, ...

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