Dylan Nutt's big Classic win and partial reveal of his winning lure started a chain of events that has caused Berkley to lift the curtain early and accelerate the launch of its highly anticipated Lab ...

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Dylan Nutt didn't just win the 2026 Bassmaster Classic, he exposed a new, unreleased Berkley bait, live, on camera. On Championship Sunday in Knoxville, with a realistically untouchable lead over ...

Getting your Trinity Audio player ready... As a member of the outdoor media for more than four decades, I am constantly bombarded by people and companies who have the next great product that will ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

to hungry largemouth bass on Virginia’s Chickahominy River in the mid-1980s. It was well before the high-end sonar units modern anglers have come to know and love really started to catch on. Although ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

It always seems that a new and innovative fishing lure comes on the market and quickly sells out. The word spreads like ...

Berkley's PowerBait and Gulp! dominate the dough bait market, according to the American Sportfishing Association. When your desire is to put a rainbow trout in the frying pan, there might be no better ...