Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company ...
What do Anthony Padilla, the Try Guys, JacksFilms, and Good Mythical Morning all have in common? Other than the fact that they are all incredibly popular YouTubers with millions of views, they’ve all ...
As part of a targeted response, that also includes the wider adoption of crucial viewability and brand safety tracking standards, the marketing industry is uniting behind a common effort to improve ...
Podcast advertising saw a notable spike in May, with BetterHelp leading all advertisers in monthly spend – a move that coincided with Mental Health Awareness Month. According to new data from Magellan ...
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...
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How to Use Meta’s AI-Powered Advertising Tools
Meta says it’s made improvements to its ad retrieval architecture, which could help businesses better reach their audiences. Here’s how. Business owners who use Meta’s advertising suite will see ...
Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...
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