The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published in 1950, each filled with recipes created by the cooks and home economists in the Betty ...

At 90, Betty Crocker is a hip gal, with a bacon martini in one hand, a caramelized pot roast in the slow cooker, tofu on the menu, Sriracha pickles in the refrigerator, vegan chocolate cupcakes for ...

Spice Cake Mix. After the shocking Duncan Hines taste test where (spoiler!) the spice cake mix took the top spot, we were surprised to find that this version ranked significan ...

“Betty Crocker Cookbook: Everything you need to know to cook from scratch,” Houghton Mifflin Harcourt, $29.99, 683 pages, ring binder Many of us grew up with that Betty Crocker cookbook, the one with ...

These cheesy puff pastries can be made in any form, but for the Fourth of July, a tower of stars is the perfect shape. Add ...

Chocolate Lover’s Dream Cake (Photo provided by General Mills) Betty Crocker celebrates 100 years of recipes in their new cookbook, “Betty Crocker Best 100”. With a look back through not only popular ...

MINNEAPOLIS--(BUSINESS WIRE)--At home, at the store or anywhere in between, more than 10,000 of the most popular, time-tested Betty Crocker® recipes are just a fingertip away with the new Betty ...

Marian Ralston, second from left, watches General Mills executives try out new cake recipes at the Betty Crocker test kitchen in the 1940s. By now, it’s well-known that Betty Crocker is not a real ...

How does a brand remain a household name for a century? Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking ...

Starting in the early years of the 20th century, commercial companies started to produce mixes that promised to duplicate favorite baked goods without the work and fuss of from-scratch baking. In a ...