“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Randi Stipes, CMO of IBM Watson Advertising and Weather. As marketers, we are tasked ...

AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data ...

For the past five years, a small startup called Ad Fontes Media has been categorizing publications based on their bias and allowing advertisers to buy ads with its data. The aim is to restore a common ...

IBM Advertising launched an initiative on Monday as part of the Cannes Lions festival. It brings together agencies, brands, and other leaders to generate awareness and take action toward mitigating ...

Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability. One reason pay-per-click (PPC) marketing is so challenging ...

Forbes contributors publish independent expert analyses and insights. I write about critical thinking in education. Dec 16, 2022, 02:57pm EST This article is more than 3 years old. A sale that touts a ...