Search engine optimization has changed significantly over the last decade, but one truth remains constant. Websites that ...

Your blog should be the centerpiece of a larger initiative, one that engages your target audience in a “human” way, with the goal of creating signals that will aid/support what you’re trying to ...

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. At first glance, it makes sense. YouTube and Google Search seem like close cousins. Many B2B content teams ...

Not long ago, SEO was a straightforward game: find the right keywords, publish optimised content, build backlinks, and climb the ranks. Land in the top three, and the traffic rolled in. Simple.

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...