The colors bursting over your head on the Fourth of July are not chosen at random. Each one is a specific chemical element, ...

Think fast: What's your favorite color? If you said blue, you're probably not alone. A few years ago, the BBC reported that, after looking at non-scientific Crayola surveys of children and ...

Marketers and entrepreneurs all know color can affect our feelings and perceptions. That’s why they agonize over the exact color to use to represent a brand. Yellow might convey optimism, blue calm ...

It could be easy to miss a blob the size of a golf ball. But its blue hue—the rarest color in nature—stood out against the sand, grabbing researchers’ attention. It wasn’t a blob but an adorable blue ...