Your Blue Ocean Strategy’ book and concept -- which encourage firms to stop fighting their rivals in ‘bloody-red oceans’ for a shrinking pool of profits and instead create ‘blue oceans’ of uncontested ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...