Automotive brand loyalty is making a comeback. After taking a significant drop during the pandemic and associated supply issues, the percentage of car buyers purchasing a new vehicle from the same ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

This marks the 17th consecutive year that this automaker engendered the highest loyalty among car buyers.

Shantomoy Ray, Founder and Director of K Factor Communications, explores the psychology behind dupes culture and what it ...

Brand loyalty among Tesla owners collapsed following Elon Musk’s Trump endorsement in 2024, dropping below the industry average for the first time. Tesla’s once-dominant brand loyalty has taken a ...

Brand loyalty continued rising in the first half of 2025 — with a very notable exception. The LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study found overall brand loyalty for new ...

For many companies, to achieve brand loyalty among their customers is the ultimate goal. Acquiring new customers can be difficult, and so gaining a loyal customer who happily returns to purchase your ...

Customer loyalty is on the decline. Businesses need to return to a trust-building playbook as old as time by focusing on consistency and transparency.

Among the many challenges brought about by the pandemic was the erosion of customer loyalty, prompting new vehicle buyers to explore various options. However, as supply chains have returned to ...

Tesla brand loyalty is crumbling. Trade-ins of Teslas increased 250% year-over-year nationwide in March. Used prices are expected to begin to cave to increased supply in the coming months. What would ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly 40 million active ...