Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Too many brands obsess over clicks and impressions and then wonder why sales stall. The problem isn’t reach; it’s what comes ...

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

New AI-Powered Brand Development Platform captures strategy as "living intelligence" to maintain clarity and consistency as brands scale CLEVELAND, Jan. 20, 2026 /PRNewswire/ -- Eklipsa , an ...

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise. Mallary McKinney leads UnityPoint Health's enterprise-wide marketing ...

B2B marketers today face multiple challenges, with two prominent issues taking the lead: (1) doing more with less and (2) achieving expanding pipeline targets. Fully 50% of B2B marketers in North ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for ...