Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

Understanding how pricing influences consumer psychology can help you set strategies that boost sales while reinforcing your ...

The COVID-19 crisis is impacting the work and decisions of professionals in the branding and marketing sector. Due to the looming uncertainty, many marketers are finding it hard to lead initiatives, ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

Andrea Marrero has established herself as a promising up-and-coming creator who focuses on combining branding, photography, and digital strategy through her own Guava Agency; she has achieved ...

If I asked you to name the leading packaged goods brand in the United States with over $58 billion in sales, my bet is you’d be guessing for a long time. This single brand outsells Hershey’s and ...

Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, chances are you already know the value of personal branding. When people are familiar with your personal brand ...