Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Blizzard has kicked off its new Bastion Brick Challenge event, with some LEGO-infused fun for both gamers and Twitch streamers -- with a bunch of themed goodies to win in your Overwatch matches. Check ...

Inside a lab in Billund, Denmark, down the road from a Lego factory that makes around 100 million bricks and other toy pieces every day, dozens of materials scientists and engineers are working on one ...

Blizzard might not have teamed up with TT Games to produce an actual Overwatch Lego game (yet), but you can get your Overwatch Lego video game fix with an official Bastion Lego skin. However, you have ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...