The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns. During the past few years, though, several ...

ENGLEWOOD, Colo.,—Dish Media has launched a new, specially configured Order Management System that was created in collaboration with Decentrix’s BIAnalytix Planner. This platform seamlessly integrates ...